BeginnerFree
SEO Basics
Fundamentals of search engine optimisation for small sites.
57 min 9 lessons 4.8 4.2k learners
Course content
Module 1: How Search Actually Works
The three steps behind every result page, and where you fit in.
- Crawling, Indexing, Ranking7 min
- What Google Is Rewarding6 min
- Setting Up Search Console6 min
Module 2: Keywords and On-Page SEO
Finding what people search, then building pages that answer it.
- Finding Keywords Without Paid Tools7 min
- Titles, Descriptions and Headings6 min
- Writing Pages That Rank7 min
Module 3: Growing and Measuring
Speed, links, local search, and knowing whether it is working.
- Speed and Mobile Experience6 min
- Earning Links and Local Visibility6 min
- Measuring What Matters6 min